This stock image shows what the planned Capital One Café in Scottsdale might look like.
(Photo: Capital One)
Credit-card customers will be able to get help with their accounts and other visitors can sign up for free money-focused workshops at a financial "café" planned by Capital One at Scottsdale Fashion Square.
The new facility is set to open at the upscale shopping center early next year. It will occupy a space of nearly 5,800 square feet next to the Apple Store.
The credit-card giant already operates similar cafes in 15 other cities, though this will be the first in Arizona.
Scottsdale Fashion Square, part of the Macerich group, has encouraged various new uses and tenants, such as an 11-story Caesars resort to be built on the north side of the shopping center, with an opening scheduled for 2021. The Caesars hotel won’t include a casino.
The planned Capital One Café in Scottsdale is part of a broader trend in which malls are being positioned as entertainment and multi-use centers.
The Capital One Café concept "brings our vision to life by giving shoppers an approachable and comfortable destination to conduct their financial business, enjoy coffee and free Wi-Fi, and participate in informative workshops," said Christina Lanoue, assistance vice president of property management for Macerich.
The changing uses of shopping-center space also was a theme of a retailing conference held earlier this year in Tucson, sponsored by the University of Arizona.
New financial interactions
The Capital One Café idea integrates digital tools and in-person interactions focused around banking and other financial services. For example, customers can seek help with their accounts and non-customers can learn about financial services.
Among other features, the cafes have interactive screens that explain money basics and products. Visitors also can see demonstrations of new technologies and attend free workshops on money topics such as discussing finances with a spouse.
Capital One isn’t alone among financial firms in reaching out to the public in nontraditional settings.
For example, Chase last year opened a new home-buying center not far from Scottsdale Fashion Square. It’s open to customers and non-customers alike, and allows visitors to learn more about real estate, apply for mortgages, and view homes for sale through virtual reality, without needing to visit a property.
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